Building Funnels in Web3
Building Funnels in Web3
This week at Off The Chain Thursday, we’re exploring marketing and building funnels in Web3. In the decentralized era, the old playbook for customer engagement is shifting—ownership, tokens, and community are now at the center of brand growth. We’ll discuss how Web3 is transforming the way audiences are reached, activated, and retained, and why trust and transparency are the new cornerstones of marketing.
We’ll dive into the framework of Web3 funnels—turning fans into investors, audiences into community members, and loyalty into on-chain value. From token-gated content and NFTs to DAOs and reward systems, we’ll examine practical strategies for creators, founders, and builders to grow and sustain communities in this new digital economy.